It begins with the creative Ad placement. Whether it's search engine optimization, opt-in email, or Internet advertising, we use advanced marketing and intelligent technology platforms to target the audience most likely to respond to an offer and automatically adjust and optimize ad placement accordingly.  We then acquire the lead on one of our sites or our affiliated partner sites, and manage the data to ensure accuracy and proper Area Code, City and Zip Code information to eliminate invalid entries. Only then do we distribute the leads to You in real-time or in batched delivery files.